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Commission

Blackwoods

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Commission

Blackwoods

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Commissioned by agency OddfellowsDentsu, Sydney

The agency wanted a ‘very particular’ type of photographer and it soon became apparent why. The brief was clear … Blackwoods wanted to showcase their massive collection of product within their corporate logo.

The stencilled letters were cut oversized and meticulously filled with product large and small – from earplugs to oil drums, overalls to boots and drill pieces. Each letter needed to have its own look. The challenge was to manage perspectives, product size variances and our sanity in the process!

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