+

Commission

Budget Car & Truck Rental

+

Commission

Budget Car & Truck Rental

View Gallery Alt

The client was Budget Car & Truck rental and the agency wanted a campaign that showcased their range of vehicles. They needed to shoot 5 x work vehicles ranging in size as individual shots and to work ultimately as one comped shot. The initial request was to shoot the vehicles on a white site environment however our suggestion was to shoot in natural light in a large parking lot environment which is what we did.

We then worked with the agency to select sympathetic backplate environments from our sister company www.BearStock.com

The challenge was to work quickly on location to maintain a consistent light which  was achieved in part by utilising a number of cameras to cover a range of vehicle perspectives.

Commissioned by agency Ikon Communications, Sydney

View Gallery Alt