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Commission

Mobile Distraction

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Commission

Mobile Distraction

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Commissioned by agency Ogilvy Sydney

‘Get your hand off it’

Ogilvy approached us with a compelling brief for an upcoming Mobile Distraction campaign. They planned to create a smashed & crumpled CGI vehicle – the result of a road accident due to driver distraction by mobile phone use and they needed a photographic backplate to play a supporting role. We immediately commenced a search on our sister site bearstock.com however it became apparent we would need to shoot a specific image with exactly the right components – a low lit suburban street, a strategically placed power pole or similar collision object and enough open space to allow the necessary typography. Due to the fact a CGI object was to be created we also shot a matching 360º HDRi Dome to assist the retoucher with environment lighting & reflection information.

After we presented a number of location recces and shot options an image was selected allowing the CGI work to commence – resulting in a powerful message.

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